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Kerops devient membre de l’EBG

Kerops, agence conseil en stratégie digitale, est désormais membre de l’Electronic Business Group, rejoignant ainsi une association où figurent nombre de ses clients.

Osez la synthèse…

Depuis 5 ans déjà, nous animons un séminaire intitulé : Webmarketing, l’état de l’art. C’est un séminaire ambitieux de 3 jours qui propose de faire le point sur l’intégration du canal Internet dans les stratégies des entreprises. Il dégage les tendances clés du marketing sur Internet et donne une vision structurée : Des évolutions technologiques et de leurs implications en termes de stratégie ; des problématiques de réconciliation entre le on-line et le off-line ; des logiques d’acquisition-fidélisation en ligne et du e-CRM ; de l’évolution des dispositifs Internet et des contenus ; de la mesure sur Internet, des méthodes […]

Share of Search…a Must-have KPI ?

Why should you make sure to follow your « share of search » Consumers search more and more the web before taking a purchase decision and this is the reason why “Share of search” is a must follow KPI. But most companies do not follow that KPI today and you should do it. What is “share of search”… Most companies today do follow the % of search trafic to their websites. This measures the percentage of traffic you receive from search engines, in comparison with all other traffic sources. This will tell you for example that over the past 6 […]

Can Pepsi keep refreshing us ?

Do you remember ? It was back in 2010. Pepsi decided for the fist time in 23 years not to have ads in the traditional US major event Superbowl telecast. Instead, the company announced they would invest heavily in social media with a 20 million $ commitment to a social media play it was calling the Pepsi Refresh Project. The announcement made quite a noise worldwide. Such a giant advertiser ditching Superbowl TV ads could not but be regarded as an encouragement to move budget faster from TV to the net. Pepsi was hoping then that its social media strategy […]

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